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Sarlson LegacyWorks | Legacy-Driven Strategies for Sustainable Growth

Legacy-Driven Strategies for Sustainable Growth

Helping nonprofits build lasting planned giving and endowment programs to secure their missions for the future.

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About Us

Nonprofit leaders know that a strong planned giving and endowment program is the key to long-term sustainability. But too often, staff and volunteers don't have the time, expertise, or confidence to build one — leaving critical opportunities untapped.

At Sarlson LegacyWorks, LLC, we help organizations translate intention into action. Through consulting, training, and hands-on support, we guide nonprofits in creating donor-centered planned giving and endowment programs that secure steady income for the future — allowing you to focus on fulfilling your mission today.

Sarlson LegacyWorks

Our Founder

Katherine A. (Kathy) Sarlson

Katherine A. (Kathy) Sarlson

Career Fundraiser & Legacy Giving Expert

I am a career fundraiser with over 30 years in the field — spanning annual and major gifts and more than two decades in planned giving and endowments. Throughout my career, I have helped countless donors fulfill their charitable intentions while strengthening the missions of the organizations I've served.

Most recently, I served as National Director of Life & Legacy at the Harold Grinspoon Foundation, where I partnered with communities and organizations across North America to grow endowments through legacy giving and trained professionals and volunteers to strengthen their fundraising. Earlier, I was Associate Vice President of Planned Giving and Endowments at Thomas Jefferson University and Jefferson Health, where I led a team that raised more than $30 million annually in planned gifts from grateful patients and alumni.

I've also held leadership roles at Federation Housing, Albert Einstein Healthcare Network, and the Jewish Federation of Greater Philadelphia. I hold an A.B. from the University of Michigan, an M.T.S. from Harvard Divinity School, and an M.B.A. from Stanford University Graduate School of Business.

Based in Philadelphia and the proud mom of three adult children, I bring professional expertise, personal commitment, and a passion for helping nonprofits engage donors in legacy giving to secure their missions for the future.

Our Services

Program Review & Assessment

Comprehensive evaluation of your current planned giving and endowment programs.

Marketing Strategies

Donor-inspired marketing approaches that effectively communicate your mission.

Conversation Coaching

Training for fundraisers to confidently discuss legacy giving with donors.

Staff & Board Training

Comprehensive training programs to build confidence and expertise.

Policy Guidance

Development of policies and procedures for sustainable programs.

Gift Tracking Systems

Implementation of effective systems to track and manage gifts.

What You Gain

A clear, actionable plan for legacy and endowment growth

Practical tools to engage donors in meaningful conversations

Training that builds confidence in staff and board members

Systems and structures that make programs sustainable

A trusted partner who brings expertise and passion to every step

Let's Get Started

Tomorrow's impact depends on inspiring donors to leave a legacy. Let's build a program that sustains your vital work for the future.

Contact us today to discuss how we can help your organization develop a sustainable planned giving program.

Email: info@sarlsonlegacyworks.com

Phone: (555) 123-4567

Based in Philadelphia, PA

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Every strong legacy program starts with a clear assessment. We review your donor outreach, marketing, stewardship, staffing, and board engagement, then provide a focused set of recommendations and a customized roadmap to guide your next steps.